INTEL
Executive Producer, Created by, Branded, Multi Platform, Live Streaming, Gaming
PIT CREW
Pit Crew: Rocket League Feat. JonSandman, Rizzo, NotSaige, and Anthony Carboni
In January of 2022, we were approached by Intel to create a custom, two hour livestream that promoted their upcoming 12th Generation chipset. They had some specific parameters: it should contain a live PC build segment, elite level gameplay (preferably around League of Legends), and feature Amateur gamers competing against professionals, with the Amateurs using Intel hardware.
I’m a big believer in solving one set of problems with another, so I thought if we could upgrade Amateurs PC’s in between rounds of gameplay, then we could also downgrade the professionals in non Intel gear. Thus was born, Pit Crew, where we leaned in heavily into street racing aesthetics to infer.
This irreverent take on esports and PC build content was a success for Intel and Crown Channel, so much so that Intel returned for 2 more iterations in 2023.
Prime Gaming & Tencent
SCREEN INVADERS
Executive Producer, Created by, Branded, Multi Platform, Live Streaming, Gaming
IRL Mobile Games | Screen Invaders
For Amazon’s Prime Gaming’s “Digital Week,” promotion, we worked with ABK and Ninja Kiwi among others for a year end Live Event where we brought their mobile game offerings (Bloons TD6 and Candy Crush among others) to create a hybrid physical challenge and mobile gameplay competition with two teams.
Microsoft game studios
Simulation Mode: Age of Empires IV
Executive Producer, Created by, Branded, Multi Platform, Live Streaming, Gaming
Age of Empires IV Simulation Mode: LIVE COMBAT & code giveaway w/ ThatBronzeGirl & Danièle Cybulskie
We were approached by XBox Game Studios to do a live streamed event celebrating the launch of Age of Empires IV. I wanted to highlight the franchise’s reputation for historical accuracy, by incorporating real live combat via a 4 person Historical European Martial Arts tournament where the combatants wore arms and armor that mimicked the units in game. For hosting talent, we selected Twitch Ambassador Jasmine Bhullar (/ThatBronzeGirl) and Medieval History Professor Danielle Cybulski. The show was a hit for Microsoft, and fans loved the interactive elements that utilized custom extensions throughout the show.
Amazon Game Studios - Pearl Abyss
Starting Zones: Black Desert
Executive Producer, Created by, Branded, Multi Platform, Live Streaming, Gaming
Exploring Land of the Morning Light | Starting Zones: Black Desert Online
BLACK DESERT developers Pearl Abyss approached us to create a live event promoting their new expansion, Land of the Morning Light. We developed a format that explores the game from a first time players point of view, via 3 well known streamers (Sykkuno, Esfand, Kkatamina) with interstitial content from our hosts Jacki Jing, and Black Desert voice actor ProZD.
I worked with the team at HyperRPG to develop a set that combined sci fi elements and traditional Korean architecture. Hyper also helped develop several audience controlled interactive elements throughout the show. Pearl Abyss was pleased with audience sentiment and we helped deliver practical and in game rewards to some of the 1.5+ million viewers who tuned in.